The platform is rolling out a new feature that allows them to reduce the amount of artificial intelligence-produced media appearing in their feeds. This step comes as the platform revealed that it presently contains more than 1 billion AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the following weeks before a global launch. This shift comes amid a surge in AI-generated material, spurred by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly 10% of the fastest-growing content creators on another major platform exclusively feature content made by AI. A large amount of this output is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently absurd or bizarre.
Based on user feedback that numerous viewers appreciate content created using AI tools, from computer-generated images to educational videos, and we aim to give people the power to increase or decrease of that, according to their own choices,” stated a platform representative.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its app tagged as AI-generated. Collectively, more than 100 m pieces of content are added to the service every day, making AI-generated material a limited part of its total content library.
How to Adjust Settings
Users will be in a position to reduce or increase the amount of AI content they watch by accessing the topic control option in the application and selecting AI-made media. Further subjects that are already be controlled under the tool include news, fashion, cosmetics, and movement.
Content Labeling and Policies
Its rules oblige content makers to tag “realistic” artificially created content, and it forbids malicious deepfakes of public figures or critical incidents. Any realistic artificial content that is not labeled can be deleted under its user guidelines.
In addition, the platform will henceforth apply an AI-generated watermark to content created with its proprietary AI systems, or identified by an collaborative effort for recognizing artificial media. This measure is aimed to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is also introducing a $2m awareness program for professionals and organizations to create informative material about using AI responsibly. This program will support non-profit groups focused on educating coding and technology.
Platform Protection
The video-sharing app has supported its moderation strategy, following controversy over intentions to make redundant a large number of content moderators in the UK. It is set to reduce hundreds of positions in its user protection department in its British office, with trade unions and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A senior executive clarified that people-led review would still have a role, but artificial intelligence can protect employees by removing the most graphic content prior to it is viewed by staff. The company reported a 76% decrease in disturbing and violent content handled by safety staff over the previous year due to the use of its AI tools.
We believe it is crucial to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is where a extensive automated help is proving valuable work at speed.”
